The Unfortunate Truth About Ticketmaster and the New Resale Landscape

In recent months, a big shake-up has happened in the ticket resale world, and it’s something we at BeatRelease have been keeping a close eye on. Ticketmaster has introduced new security measures that have effectively nudged a lot of traditional resellers out of the game. As a result, we’ve seen a domino effect: prices on many resale sites have actually been creeping upward because the pool of available tickets outside of Ticketmaster has shrunk.

Interestingly, our own internal data at BeatRelease suggests that more than 80% of the time, Ticketmaster is now actually offering the lowest prices on the market simply because of these shifts. They’ve kind of become the “most trusted” or at least the default direct-to-consumer source for a lot of fans, which is a bit of an ironic twist. They’re also doing time-based releases and other strategies that make it easy for people to just resell the same listings at a markup elsewhere.

Now, we get it—Ticketmaster isn’t everyone’s favorite player in the game, and this whole shift is an unfortunate truth of the current ticketing landscape. But it’s important for folks to know what’s going on: if you’re hunting for the best prices, you might actually find them right there on Ticketmaster now, even if that wasn’t the case before.

In short, the market’s changing, and while it’s not exactly the news everyone wanted to hear, it’s the reality we’re dealing with. Thanks for sticking with us, and we’ll keep you updated as things evolve!

In short, the ticketing landscape is evolving, and while the changes with Ticketmaster might not be what everyone hoped for, we’re all about making the best of it at BeatRelease. That’s why we’ve set up a little something extra: if you buy your Ticketmaster tickets through our links, we’ll give you a $5 gift card for every ticket you purchase—no matter the ticket price, and with no limit on how many tickets you get. It’s our way of helping to support physical media sales alongside touring sales and giving you a little something back.

Thanks for sticking with us and supporting the music community. We’re all in this together!

Click here to purchase tickets, and email your order confirmation to beatreleaseshop@gmail.com to claim your gift card!